Bubblegum, new to Eggplant + Poppy!
Was inspired by Bazooka Bubblegum, invented after World War II in Brooklyn, New York, by a confectioner named Topps. Bazooka Bubblegum was named after the humorous musical instrument which entertainer Bob Burns had fashioned from two gas pipes and a funnel in the 1930s.
Bazooka, with its distinctive name, taste, and red, white and blue logo and packaging, soon became a familiar part of Americana. As a matter of fact, a psychological study of tastes and smells that bring back memories found that one of the most frequently identified items was Bazooka Bubble Gum. As the relationship between scent and memory is one of the cornerstones of the Demeter Fragrance Library, a fragrance inspired by Bazooka Bubble Gum was a natural.